To usher in the Lunar New Year, WOK HEY commissioned a vibrant and fun design for their iconic packaging, featuring the 12 zodiac animals and their newest promotional ingredient for the year. I created this design from concept to final vector artwork, which could be seen printed or displayed onscreen at storefronts. The design was also adapted into an animated video, which was played onscreen at all WOK HEY outlets.
Agency: Idea Ink Illustrations
Role: Copywriting, Illustration
Client: World Scientific Publishing