Rooted in Good is a series of 4 videos created for Our Better World's social media pages. Thematically centred around a tree taking root, the videos feature various non-profit groups and how they each contribute to their communities. I took the lead on this project's creative direction, storyboarding and drafting all 4 videos before handing it off to my team mate for colouring. All animations were done by me in Adobe After Effects.
Agency: Idea Ink Illustrations
Role: Storyboarding, Illustration, Animation
Client: Our Better World